In short: Personalize. Automate. Yield results.

Growth marketing, including email marketing, conversion optimization, web analytics, and such, is all about using data for rapid growth. So rest assured, thanks to AI, this marketing branch will thrive in 2024.

Email Marketing Boom:

With increasing privacy regulations and the phasing out of third party cookies, first-party data is becoming the cornerstone of digital marketing. This is where email marketing comes into play, offering fantastic opportunities for connecting with your audience. A channel with one of the highest ROI, if you haven’t started building your subscriber base yet, 2024 is the year to start.

Website Speed Optimization:

Echoing the now-marketing trend, fast-loading websites not only tend to rank higher but also boast a much lower bounce rate. In 2024, consumers will expect quick and seamless online experiences, and a slow website can be a major turn-off.

Security Concerns:

As users become more conscious of their data use and more aware of their data rights, security and privacy regulations become paramount. Both governments (EU with GDPR, California with CCPA) and major players (Google, Yahoo) begin to tighten the screws. Compliance will have to be taken into account, so certain old practices, including spam, mindless cold outreach, and quantity over quality, will no longer be as effective.

Interactive Emails:

So far, email has been seen as less competitive than, say, ads or SEO. But things are about to change as more and more companies join the (first-data) party. Businesses will have to get creative to gain a competitive advantage and prove more value than a clickbait subject line. By incorporating elements like surveys, videos, and quizzes along with dynamic personalized blocks, emails become more than just a message; they’re an engaging experience.

Micro-moments:

Next-level personalization and automation will make it possible to adjust brand interactions to individual preferences. Custom workflows, perfect timing, personalized recommendations, omnichannel communication, and other possible-with-AI features can make a customer feel like your entire marketing department is working for their benefit. In 2024, this will be a shortcut to insane ROI.

Dynamic Websites:

It’s becoming a norm to personalize not only email communication but also website experiences. Recommending products, suggesting favorite filters, displaying “Happy Birthday!” popups, and even adjusting color schemes to the visitor’s preferences: in 2024, dynamic websites will become the next big thing. The one-fit-all static sites will be at risk of losing traffic and a loyal audience.

https://www.galacticfed.com/assets/pdf/Galactic-Fed-Marketing-Lab-Issue-12.pdf